The NFL unveils new logo

The 2008 NFL Season kicks off tonight with Washington Redskins facing the Super Bowl Champion New York Giants. If you have payed attention in the pre-season you will have noticed the new NFL logo. The letters “NFL” are sharper than the previous letters, the image of the football has been updated to resemble the Vince Lombardi trophy and the 23 visible stars have been replaced by 8 stars representing the 8 divisions (4 in each conference). The blue in the logo is now a little darker.

I think this update is a really smart and sharp update of the logo. It shows me that the NFL really cares about the image that it is sending out there to the public. I know that the public perception of the NFL has taken a hit in recent years. Maybe this is an effort to refresh that image.

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