Cubs owner Sam Zell looking to sell naming rights for Wrigley Field

This is just another example of a suit who doesn’t understand the Chicago baseball fan trying to wring more cash out of his investment.

Zell, who is the CEO of the Tribune Company, is planning on selling off the Cubs and Wrigley Field separately , undoubtedly to maximize his profit. He’s a businessman, that’s what he does. We get it. Little does he know, Wrigley Field is a baseball icon. There is a reason you’ve never heard of the “Ralph Lauren Polo Grounds”. I understand that this type of thing is prevalent is sport all the way down to the scoreboards in high school gyms. There’s one difference, there are no high school gyms that are international icons (to my knowledge). Yankee Stadium is Yankee Stadium, of course it’s sometimes called “The House that Ruth built”, but then again, Wrigley is referred to as “The Friendly Confines”.

All in all, it’s a bad deal. The place is packed every game of every season, and will continue to be. What more do you want from it? It’s not an amusement park like some of the modern ballparks, and it shouldn’t be. It’s a baseball stadium.

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