So the Chicago Cubs ahve sold their soul. The storied ivy on the outfield walls will now be joined by advertisements. For the first time the Wrigley Field outfield walls will have advertising on it. The doors in left and right fields will “feature” Under Armor ads. Under Armor will also recieve premium access to signage behind homeplate. Alfonso Soriano will also join in the “fun” by wearing apparel from Under Armor this season.
“The Cubs are committed to finding alternative and creative revenue streams,” claims Cubs marketing and sales director Jay Blunk. So let me get this straight. Wrigley Field is consistently sold out (literally in this case), ticket prices rise every year, the Cubs have the sweetest TV deal in MLB. And they need to generate more money? The Chicago Cubs are a money printing organization. I understand you need to make business decisions. But there are some things that are sacred. The ivy and walls of Wrigley Field would fall into that category.
I hope that more Cubs fans will feel the same way I do, and put some pressure on the organization to remove these signs.
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